Develop better ideas. Sharpen your concepts. Make your work more pitchable.

Bio - I’ve spent more than 30 years creating, developing, commissioning and producing television, audio and entertainment. I created Robot Wars and have held senior creative roles at Audible, ITN Productions, Bauer Media and Bertelsmann. During that time I’ve developed formats, commissioned original content, evaluated pitches and helped turn early-stage ideas into programmes and commercial entertainment. The Development Room is where I use that experience to help you make your ideas better. Bring me your concepts, formats, treatments, scripts and pitches. Through live masterclasses, development sessions, critiques and Q&As, I’ll help you identify what works, what doesn’t and what could make your project stronger. We’ll look at ideas, formats, storytelling, treatments, pitching, commissioning and commercial potential, with practical feedback drawn from three decades of getting ideas developed and made. If you’re serious about turning an idea into something people might actually want to commission, produce or buy, The Development Room is for you.